Mary Claire Materna
About
Hi, I'm Mary Claire.
I've spent over ten years helping businesses grow through strategic marketing, with the last several years dedicated exclusively to the medical aesthetics industry.
I've worked and partnered with some of the biggest companies in the industry, including Aesthetic Management Partners, InMode, BTL, and more — building nationwide social media programs, developing content strategies for practices across the country, and educating providers on how to create content that attracts the right patients.
"I started Social Glow Collective because I believe every business deserves more than trendy posts and recycled templates."
My goal is simple: create strategic, beautiful marketing that reflects your brand, connects with your audience, and supports real business growth.
A closer look
Founder & Creative Director
Mary Claire Materna is the Founder & Creative Director of Social Glow Collective, a boutique social media marketing agency specializing in strategic content, brand storytelling, and organic growth for aesthetic practices and premium service-based businesses.
With over a decade of experience in marketing and a specialized background in medical aesthetics, Mary Claire has helped build and scale social media strategies for hundreds of businesses nationwide. She built a nationwide social media program at one of the country's most prominent aesthetic consulting agencies, then led the Social Media Marketing Department at Aesthetic Management Partners, where she developed a comprehensive social media program, educated providers across the country, and partnered with practices to create content that drives meaningful business growth.
Her expertise goes beyond general marketing. Through partnerships with leading device companies and years spent managing social media for aesthetic practices, she has developed an intricate understanding of the treatments, technologies, and patient journeys that define this industry. She has been building social strategies since before Reels existed, and her approach continues to evolve with every algorithm shift.
Today, she combines creative direction with proven marketing strategy to help brands stand out in crowded markets. From content systems and brand positioning to high-performing social media campaigns, her work focuses on marketing that is intentional, elevated, and built for long-term growth.
When she isn't behind the camera or developing strategy, you'll likely find her exploring the outdoors or finding inspiration in thoughtful design and beautiful spaces.